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Old Wisdom – New Ritual

OUR PURPOSE

BY KATIA is a wholistic Australian beauty brand that creates nourishing, naturally transformative skincare to support, celebrate and elevate your self-love routine.

We aim to inspire daily moments of deep connection to the self, united by products that harness the power of old wisdom to awaken a cherished new ritual. Our innovative, intentional formulas invite everyone to enjoy a luxury experience that calls on the power of ancient customs, guided by our belief that simple skin solutions inspire the most revitalising results.

Our People

Co-founded by Katia and Erika Ascenzo in Melbourne, BY KATIA is the manifestation of Katia’s dedication to all-natural tinctures and time-honoured beauty remedies. Erika learned to look after her hair, skin and body from her mother, who knew the transformative power of daily rituals that replenish your wellbeing – both inside and out – for gentle rejuvenation.
BY KATIA
shares this inherited knowledge with the world, with the aim to empower each individual with the knowledge to reaffirm their own self-love practices. Fortified by our love for the extraordinary systems within the body, we believe showing care for yourself does more than just improve the physical – it’s also a salve for the soul.

Our Promise

BY KATIA is the collective sum of our community, made up by the minds and hearts of everyone who has contributed to our brand.
We formulate products that unite trusted ancient wisdom with modern innovation for long-term inner and outer wellbeing.
Our purposeful products and message of self-love is balanced by our transparent approach and commitment to education.
BY KATIA’s luxurious, effective range was created to deliver real results in an intentional way, guiding you towards more moments of inner clarity and calm.
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THE JOURNEY IS BETTER TOGETHER

Join the BY KATIA family for 10% off your first order, early access to new launches and powerful, proven wisdom to support your self-love practice.

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